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Aside from age, the other stats we know seem to indicate popularity fairly evenly across the board. The parents are following the trends and even making fun together with their kids being on TikTok. With Gen Z and younger Millennials making up 47.4% of the platforms user base (Statista, April 2021), youll probably want to pay attention to the platform. Global social networks ranked by number of users 2021, Favorite social networks of U.S. teens 2012-2020, TikTok user ratio in the U.S. 2021, by age group. Filter profiles by audience size, location, age, and gender. A lot of the content on TikTok is shared on other social media platforms like Instagram and Twitter, making it more likely for the videos to reach your older target audience. As of March 2021, female users in their teens accounted for 16.4 percent of TikTok's active user accounts in the United States. We have analyzed the demographics data from the last 30 days for some of our clients. The emphasis on video means that video-driven platforms such as TikTok will continue to grow in popularity. If you truly want to increase the number of followers on Know your Target Audience. Here is a short description of all available ad products on TikTok which you can easily book with Admiral Media. American users spend an average of 46 minutes a day on the app, totalling 37 billion video views a month. From our reports, we can see that we were able to achieve similar demographic results on TikTok, like on Facebook. Hashtag challenges by influencers are more achievable for their extensive reach, thus making it a far-flung accepted ad concept. The usage of the ad can be traced by click-through rates, impressions, total views, video viewing time, and the engagements received. While we obviously assumed that TikTok would be the absolute winner among the younger target audience, we can also see a significant difference and double ratio in terms of the 55+ range for TikTok! You can opt out anytime. Additionally, it garners a considerable number of organic engagements. Those born in the 60s, 70s and 80s in China are intimately familiar with smartphones and apps. MarketingCharts TikTok data (March 2019) finds over 50% of TikTok users in the US are aged 18-34. This results in the popularity of hashtags like #dadsoftiktok, #daddycool, or #granniesoftiktok. Know it first! Registered nurses are doing choreographed dance performances involving a lot of hand motions as facts about Covid-19 flash on the screen, such as how long the virus stays on different surfaces or demonstrating proper handwashing. Get answers to your questions from TikTok Business Help Center to smooth your advertising process. We run app advertising campaigns on a global scale and have the ability to replicate such insights for your own business. If you have over 1,000 followers and are 16 years of age of older, you can go live on TikTok. The target audience age of TikTok is under 18 years. Found insideBut with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Found insideUplifting and devastating, charming and haunting, They Both Die at the End is a tour de force from acclaimed author Adam Silvera, whose debut novel the New York Times called profound. Its a story that reminds us theres no life Quick Analysis with our professional Research Service: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Keep in mind that we excluded people below 18 years as all our current clients were interested in adults only. These can include a shoppable component for retailers. Audiences are more receptive to content that quickly communicates the message and grabs attention or, in other words, that which provides instant gratification. There will be an emphasis on creative, engaging storytelling that captures user attention in seconds. In the UK in 2020, almost a quarter TikTok influencers' audiences were female and aged between 18 and 24. TikTok allows you to upload the IDs of users you want to target in a CSV, ZIP or TXT file. TikTok appeals mostly to younger social media users. So, if you have not been paying attention to TikTok yet, you may want to get started. Please create an employee account to be able to mark statistics as favorites. It encourages users to participate in user content creation challenges. We, Admiral Media, are a highly specialized performance marketing agency for apps. Sources: Source 1, Branded AR Content: Ad appears as branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their videos. Sometimes, that simply means new features or ad types that we can use to better engage or connect with our target audience. You need at least a Single Account to use this feature. As said earlier, more than half of the Tiktok users globally are under the age of 34 with 26 percent between the age of 18- 24. You can only download this statistic as a Premium user. TikTok Downloads on Google Play. Chart. You only have access to basic statistics. Search by audience demographics. Office location: Admiral Media S.L.Calle Gladiolo 5029688 Estepona, Spain. Non-standard media Are you interested in testing our corporate solutions? With Gen Z and younger Millennials making up 47.4% of the platform's user base (Statista, April 2021), you'll probably want to pay attention to the platform. While in the beginning it was labeled as the app for teenagers, and even though the app is stillmore popular among them, the latest figures actually show a shift away from this trend, older generations are joining TikTok and they also want to be part of the fun! Who is TikTok target audience? The top TikTok user has 111 million followers. Learn more about how Statista can support your business. (hootsuite) In the USA, people within the age group 18-24 are the biggest users, which is about 42%. June 15, 2021. We are happy to help you getting started or improving your current efforts. (hootsuite) MarketingCharts TikTok data (March 2019) finds over 50% of TikTok users in the US are aged 18-34. The parents are following the trends and even making fun together with their kids being on TikTok. Admiral Media is ranked as Top Design Firm! Found inside Page 107A built-in audience may also exist if your library is connected to a specific vodcast is intended for college-age film and multimedia students. 41 percent of TikTok users are aged between 16 and 24. Utilizing TikTok and other new channels for marketing may involve the addition of a secondary target audience for your brand. Partner Post - Prev: TikTok as a marketing tool - here and now! More and more doctors as well as creating TikTok accounts intending to reach the younger demographic with health education information and aiming to share relevant information from trusted sources. And similar to Facebook and Instagrams Ad Manager, you can also create Custom Audiences and Lookalike Audiences to reach new audiences that are similar to your existing ones. Your audience is active on TikTok maybe not so much as content producers but as consumers. Monthly Active Users in the United States TikTok now has over 130 million active users in the As the world is facing an indefinite period of social distancing, not only teenagers on TikTok are bringing people together with memes about coping during the coronavirus pandemic. Approximately two-thirds of TikToks users are under the age of 30. A big happy frog, a plump purple cat, a handsome blue horse, and a soft yellow duck-- all parade across the pages of this delightful book. Found insideMany of the critical resources of statecraft are now in the hands of the private sector, giant technology companies in particular. In this new world order, cybersecurity expert Adam Segal reveals, power has been well and truly hacked. It was pushed out globally as TikTok the following year. If your target audience lies in this category then no doubt TikTok is a jackpot for your event campaign. Erik Qualman says it's about listening first, then selling." Forbes "Erik Qualman has been doing his homework on the social media phenomenon." The Huffington Post "This is a must-read for anyone trying to leverage the social graph The overwhelming majority of TikTok users are young adults aged 15-25. While at the same time, we still find a quarter of US TikTok users are aged 45-64. Target Younger Audience in TikTok Marketing Strategies. Found inside Page 313On TikTok, hashtags can greatly assist in reaching target audiences. highly creative and younger age demographic of the majority of TikTok users. 58.4% of TikTok users are male and 41% are female. TikTok has a very specific user demographic TikTok is most popular with people between the age of 16 and 24, which makes up 60% of the total userbase. Registered nurses are doing choreographed dance performances involving a lot of hand motionsas facts about Covid-19 flash on the screen, such as how long the virus stays on different surfaces or demonstrating proper handwashing. Found inside a fun platform like TikTok may not be appropriate. So, based on the demographics of the target audience such as age group, gender, location, In, HypeAuditor. How to promote your brand or app during the Corona crisis, How to set up TikTok Ads for Apps Insights & Data. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Found insideOne of Publishers Weekly's "Most Anticipated Books of Spring 2020" One of Book Riots 20 Must-Read Feel-Good Fantasies Lambda Literary Award-winning author TJ Klunes bestselling, breakout contemporary fantasy that's "1984 meets Its appeal, therefore, is not simply limited to kids, and if we think and check from an income perspective we find a preponderance of usage among those with household income in excess of $100K plus (37% of users). While during the early stage of TikTok advertising the focus was always on capturing younger audiences, now even giant brands, like ESPN or Apple Music, widen their communication to their more mature fan base and consistently sharing engaging content, like old game replays, music selection from the 60s and 70s but in line with the latest trends synched with funny narration, or up-to-date beats, this way keeping both millennials and earlier generations entertained at the same time. As a Premium user you get access to background information and details about the release of this statistic. That being said, brands that mostly target older audiences should focus the majority of their efforts on different social media platforms. While at the same time, we still find a quarter of US TikTok users are aged 45-64. An honest, evocative, and tender novel, It Ends with Us is a glorious and touching read, a forever keeper. The kind of book that gets handed down (USA TODAY). 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